I See U

Idea, concept and strategy
Hello Great Works

In the wild and wonderful world of memes, gifs, cats, lasers, snaps, emojis, love, wows and likes, it’s easy to forget what we do and share is being collected and distributed. And not just by governments, but big businesses. YOLO means we’re constantly sharing, and this data is being used IRL. We have the right to know how, why, where and by whom.

“I see u” consists of a DIY spy kit, an installation at Trailerpark i/o where people experience the unexpected effect of real-time surveillance, and a hands-on lab that shows people how to build their own spy kits at the festival.

Shortlisted at The Webby Awards 2017.
Chosen as one of just 50 global projects for Webby for Good by The Webby Awards.
Won Site of the Day at CSS Winners.
Won Site of the Day at FWA.
Awarded SPECIAL KUDOS at CSS Design Awards.
Shortlisted at Creative Circle Awards 2017.