Merrild Slow Down

Digital Creative Direction
Merrild / &Co / Hello Great Works

Merrild wants to remind people, to take it slow and be present. To enjoy a moment fully and send a clear statement that Merrild believes in slowing down, we made an app which only worked in flightmode. The Slow Down app offers uninterrupted reading experiences from some of Denmark’s leading authors. The app creates time and room for quiet contemplation by offering short stories that can only be unlocked when the phone is switched to flight mode.

Shortlisted for two Danish Digital Awards 2015.